Beauty Concepts and Facial Proportions

A helpful customized guide to achieving beautiful aesthetic results – Concept of beauty & its importance



The concept of beauty is personalized and intuitive. Beauty considers as an amalgamation of inborn preferences and the influence of culture and society. Nature and nourishment together define the perception of beauty. However, the impact of social media and cultural changes in various ages cannot deny that beauty lies in the eyes of the beholder. It is something innately programmed in us to consider someone or something beautiful. Also, society and customs help to define beauty. We no doubt believe that everything has its beauty, yet not everyone can see it.  Skin deep beauty, beauty in the eyes, beauty in nature, beauty from within, and so forth has been dramatically disapproved by the American writer who said, do you think beauty is skin deep and it's about beautiful pancreas? Well, beauty also is not measurable by the amount of Botox, peels, and fillers you have injected into your face. 

What is Beauty?

Beauty, for me, is not a visual experience. Still, it is a feature that provides intangible experience to the eyes, the ear, the brains, the aesthetic senses, and the upstanding perceptions. Beauty is a caliber that gives pleasure, satisfaction, and meaningfulness to all five senses. The ancient Greeks aesthetically has arranged and linked beauty to various things. Plato refers to beauty to Goodness, while other Greek philosophers related beauty to the harmony and proportions of all body parts.  

In this write-up, I wish to concentrate more on the beauty concepts and facial proportions that give the most satisfactory and customizable results. 

Importance of Beauty

Beauty is vital, just as we fall in love with sunset beaches, the mesmerizing work of art, with the beautiful places. Likewise, beautiful faces do have the magical power to please individual attention aesthetically. Studies have proved that attractively beautiful adults date more and are more socialites. In addition, adult beauty has been established to give a higher level of confidence, self-esteem, and more vocational success. 

Physical appearance and the beauty is a natural gift that was considered earlier as an unchangeable feature. However, a survey conducted on 3300 different females from ten countries aged between fifteen years to sixty-five years of life wishes to change at least one physical feature of their personality. 

Advancements in aesthetic medicine have taken this huge responsibility to change appearance in facial features; it's a significant pressure on aesthetic physicians to make corrections in abnormalities and beautify the looks that clients desire. Nowadays, we see various celebrities who have successfully fixed their faces more beautiful, and some have reversed their age cycle. However, the ultimate credit goes to the aesthetic medicines and masterly hands of cosmetic physicians and plastic surgeons. 

Beauty Concepts

I will surprise you by saying that beauty can be measured and explained numerically, called the Golden Concept or Golden Ratio of beauty. 

Golden Ratio of Beauty

The Pythagorean mathematician described beauty relatively as 1.6180339887 and named it a golden ratio they kept seeing in things regarded as beautiful. 

The renowned artists and architects during the European Renaissance developed a ratio known as the golden ratio to describe and map out their masterpieces. Later this ratio was used to describe how one person is beautiful than the other. 

 Later, an assistant professor in biostatistics, Dr. Kendra Schmid, used the golden ratio to define facial sex appeal. The measures were calculated on a scale of 1-10. Dr. Schmid made three measurements which are as follow;

Dr. Schmid first takes length and width measurements of the face. He then divides the length of the face with the width that comes approximately equal to a golden ratio of 1.6, which shows that a beautiful person's face is one and a half times longer than its width. 

Next, Dr. Schmid made measurements from forehead hairline to the middle of the eyes, between the eyes to the bottom of the nose, and the chin's bottom. If all three measurements are equal, the person or a face considers as beautiful. 

Further, Dr. Schmid takes into account facial symmetry and proportions into consideration of beauty. For him, the size (Length) of the ear should be the same as the length of the nose, and the eye's width should be equal to the distance between two eyes to be considered beautiful. No one succeeded in scoring 10, and mainly the ratio was between four to six. 

Horizontal Thirds & Vertical Fifths

The beauty concept of horizontal thirds divides the face into three equal parts: hairline to eyebrow, eyebrow to the nasal floor, and nasal floor to the chin. On the contrary, the vertical fifths rule divides the facial width into five equal parts. Therefore, the ratio is not 100% accurate as most beautiful faces do not comply with the proportion described in these golden beauty concepts. However, this ratio is used in analyzing beauty for models in various beauty contests. 

The Hypothesis of Averageness

Averageness hypothesis stated for sometimes that composite faces tend to appear more attractive than individual faces. Francis Galton generated the idea in 1907, where he laid down different images of the face in a single photographic plate, although computer-generated composites were presented in 1990. However, the preference sin facial averageness is considered more biological than cultural, and it has faced many challenges and doubts. 

The Hypothesis of Symmetry

The hypothesis of symmetry suggests it is the facial symmetry of the average face rather than the averageness that makes a look more attractive. Facial beauty has been describing by various studies; some prefer perfect facial balance as the standard of beauty while others describe beauty as the fluctuating symmetries with the normal faces. 

Sexual dimorphism (Masculinity- Femininity Cues) 

Sexual dimorphism reflects the effects of both estrogens on females and testosterone on males. The ideal male faces describe by their square shape, sharp angles, horizontal eyebrows, small eyes, hollow cheeks, thin lips, and broader chins. In contrast, female faces have oval or heart shapes, round faces, prominent eyes, plumper cheeks, fuller lips, and pointing chin. 


As an aesthetic surgeon, I sum up all beauty concepts in a better way to practice aesthetic medicine. I practice delineating customized faces, the faces that will bring pleasure to the eyes, intellect, and moral senses. That is Beauty!